MEDIA PARENTS TRUST
To reach parents and their kids, brands need to establish trust, and trust does not come easy. Savvy parents are skeptical of marketing messages that target their family. They need to know that the media their family consumes is safe, inspiring, and purposeful.
Our magazines, digital media, and television programs have met the standards of millions of families for more than 100 years. The Boy Scouts of America offers a full range of advertising and interactive media opportunities to its partners.
These include magazines, digital, social, and TV.
The three official nationally published magazines of the Boy Scouts of America provide compelling content to each of our demographic profiles. The content in our magazines look a lot like our audience: eclectic, curious, and engaged with the broader world. Some of the content is Scouting-specific, but much of it isn’t. These magazines target three specific audiences: youth, adults, and alumni.
We embrace the fact that America’s youth are as comfortable online as they are anywhere else. They’re going to share their Scouting journey in real-time and we’re convinced it will only enhance their experience.
Our digital media include websites, social, video, games, podcasts, and apps that reach every level of the Scouting community, from youth members to our professional staff. These channels not only provide advertising opportunities, but also interactive campaigns that engage people with your brand on a deeper level, a recipe for success in the digital age.
Scouting has been on the big screen since the beginning, telling a unique story that inspires people to action. In recent years, that story has been told on the National Geographic Channel and the Outdoor Channel, not only providing a powerful recruiting tool to reach more kids, but also an effective advertising platform for our partners.