LEVERAGE OUR BRAND

The Boy Scouts of America is one of the most recognized brand names in the world. The BSA’s brands represent dependability, leadership and trust. Our licensing partners leverage those qualities for increased market share, brand equity, and customer loyalty.

We offer a robust licensing program that reaches millions of American youth and families, repeatedly earning us a spot as one of the top 150 global licensors according to License! Global magazine. Our iconic brand portrays adventure, independence, and blazing one’s own trail; traits valued by our 50 million living alumni and their families, and also important to today’s generation.

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LICENSING PARTNER SPOTLIGHT

The Pinewood Derby® is an iconic staple of Scouting culture and heritage.

It’s also just a lot of fun. Revell, a leader in model and hobby kits, has developed an officially-licensed product line to give not just Scouts, but kids and kids-at-heart everywhere an opportunity to build a one-of-a-kind racecar. The kits include building materials as well as custom decals that kids love. And because it carries the official seal of the Boy Scouts of America, it appeals to everyone with an affinity to the BSA brand.

We currently work with 135 companies that license BSA trademarks, logos, and content to tap into the millions of loyal, energized consumers who have an affinity for the BSA’s brands. These licensees represent every industry from apparel to electronics to home decor. The BSA has also developed several sub-brands with proven licensing potential. These include:

CUB SCOUTS

“Do your best, have fun doing it.” Cub Scouts is the Scouting program for boys in first through fifth grade.

BOY SCOUTS

This is the traditional Scouting experience for young men in fifth grade through high school. Service. Adventure. Learning. Leadership.

VARSITY SCOUTS

Varsity Scouting is an exciting program for older boys (age 14-18), where adventure and sports activities take a greater role.

VENTURING

“Get out there. Have fun. Be who you were meant to be.” Our newest brand, Venturing, is a coed program for young men and women age 14-21.

SEA SCOUTS

Sea Scouting teaches young men and women boating and sailing skills while learning about maritime heritage.

STEM SCOUTS

STEM Scouts is an exciting new program for elementary, middle, and high school co-ed students to discover science, technology, engineering, and math.

 

EXPLORING

Exploring is a co-ed career development program open to middle school and high school students.

THE SUMMIT

The Summit is a high-octane summer camp where Scouts conquer their fears, explore new activities, and discover what they’re made of through action sports.

PHILMONT

Philmont is a 137,000 acre Scout reserve in the mountains of New Mexico where Scouts experience backcountry camping and hiking.

NORTHERN TIER

At Northern Tier, Scouts explore pristine wilderness by canoe in the summer and by dog sled and snowshoe in the winter.

FLORIDA SEA BASE

At Florida Sea Base, Scouts learn sailing, scuba diving, kayaking, and sea fishing while exploring the Florida Keys and the Bahamas.

LEARNING FOR LIFE

Learning for Life is a school-based program that makes academic learning fun and relevant to real-life situations in age-appropriate and grade-specific material.

ORDER OF THE ARROW

Order of the Arrow is the youth-led, national honor society of the Boy Scouts of America.

BOYS’ LIFE

With nearly 4 million readers, Boys’ Life is the premiere magazine for kids, tweens, and teens, featuring award-winning editorial, pictorials, comics, fiction and buying guides.

EAGLES’ CALL

Eagles’ Call is the official magazine of the National Eagle Scout Association, sharing news and stories about those who have earned Scouting’s highest rank.

SCOUTING

Scouting is the sacred guide and trusted source to “All-Things-Scouting” for nearly 3 million leaders, parents, and volunteers of the Boy Scouts of America.

NATIONAL EAGLE SCOUT ASSOCIATION

NESA is a fellowship of Eagle Scouts who desire to use their efforts and influence to form the kind of young men that will become America’s future leaders.

NATIONAL JAMBOREE

Once every four years, the National Jamboree brings more than 57,000 members of the Scouting community together to celebrate everything that is great about the Boy Scouts of America.

Be Seen by Millions of Families

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