Pumping beats. Wild cheers. Rapt attention. 57,000 people. What looks like a rock concert from above is actually one of the largest youth-events in the country. The National Jamboree, the crown jewel of Scouting events, brings Scouts and non-scouts alike together for 10 days of inspiration, service, education and full-throttle fun in the heart of West Virginia. It’s just one of many recurring BSA events that help us reconnect and refocus on our mission.
Each year, the Boy Scouts of America organizes events that reach not only our members, alumni, and their families, but also leaders in business, youth development, and education. These events range from those that appeal to anyone looking for excitement, such as the National Jamboree, to targeted gatherings that speak to specific BSA programs. And each of these events provide brand engagement opportunities that capture the imagination of our participants.
PARTNER SPOTLIGHT: AT&T
Remember calling home from camp on a rusty pay phone for three rushed minutes? Life for youth has changed, and so has their expectation of connectivity. AT&T met that expectation at the 2013 National Jamboree, providing hundreds of tablets and smartphones for Scouts to use in “Connection Zones” throughout the event’s 10,000 acre property. With 10 days on site, this was a powerful opportunity for AT&T to connect with tens of thousands of event visitors.
Once every four years, over the course of 10 summer days, Scouts from all over the country gather to experience everything that is great about the Boy Scouts of America at Scouting’s flagship event, the National Jamboree. More than 57,000 Scouts, leaders, volunteers, and day visitors, attended the 2013 National Jamboree at the event’s new permanent home, The Summit Bechtel Family National Scout Reserve.
The 24th World Scout Jamboree will be held at The Summit Bechtel Family National Scout Reserve in West Virginia during the summer of 2019. More than 40,000 Scouts, leaders and volunteers from all over the world attended the 2015 World Scout Jamboree in Japan.
Camporees are regionally organized camping events that are perfect showcases for Scouting’s outdoor programs. Usually including contests and demonstrations of outdoor Scouting skills along with the tried and true campfires, games and field events, camporees all across the U.S. show Scouts at their best.
Your brand has an opportunity to be a part of the action at any of our national or local events. Here are just a few of the opportunities organized annually by the BSA: